MOBILE BACKEND 2.0
The SaaS solution for your mobile project
THE COMPLEXITY OF MOBILE APPLICATIONS
The new mobile era has brought huge diversity in terms of hardware formats (from 4″ smartphones to 12″ tablets) and numerous operating systems (Android, iOS, Blackberry, Windows Phone, etc.), which may well leave you confused as to how to approach this new customer/consumer niche. Our mobile expertise and experience in this sector has left us convinced that only mobile applications (as opposed to mobile web solutions) will be able to fulfil the requirements of your mobile project.
- Access to the device’s hardware resources (GPS, camera, etc.)
- Complete control over display (vs third party web browser) and off-line mode: cache, operation, etc.
- Greater fluidity, rapidity and better ergonomics in the user experience
Find out more about the differences between native apps and web apps.
WHAT IS A MOBILE BACKEND ?
To build your mobile project, you can choose between a local application and a connected application. This choice will affect your needs in terms of administration, development and management solutions for your app.
- Local apps (e.g.: small games): no interaction between the data server and the client, they are stored entirely on the user’s device. App modifications (content, updates, etc.) are made by re-publication and updates by the mobile user.
- Apps connected to the Cloud:complete connectivity with the app server and users as well as between users. This is a veritable communication channel, which enables interaction with your community, sending of push notifications, data-live, etc.
A Mobile Backend solution includes a platform, hosting, data and a mobile application. To be able to provide the right information to users (geolocation, sorting, filters, etc.), the applications need to cross-reference their internal information with other databases.
The contents of mobile applications therefore interact and are updated on “cloud” servers.
Once connected to your application, the Mobile Backend enables management of information synchronisation on different media (web, mobile, Facebook, Twitter, etc.), management of notification campaigns and analysis of their ROI, production of app use statistics, etc. The 360° Mobile Backend is the environment that connects the application to its external data, via mobile SDK. In this architecture, the app is only the visible part of the iceberg: the intelligence lies in the Mobile Backend middleware, which processes interactions with the app user.
The 360° Mobile Backend is the environment that connects the application to its external data, via mobile SDK.
In this architecture, the app is only the visible part of the iceberg: the intelligence lies in the Mobile Backend middleware, which processes interactions with the app user.
WHY CHOOSE MOBILE BACKEND AS A SERVICE?
FOR MOBILE DEVELOPERS
Precious time saved
With a mobile backend, developers gain in productivity, thanks to much faster multi-platform application development. Average time savings of around 50% compared with ad hoc development (development without infrastructure).
Simplified development
The mobile backend enables developers to design application projects easily and to propose an optimal administration platform, thanks to various functions including flow synchronisation, push notification campaign management, ROI analysis and usage statistics.
What about you? Can you really afford to propose deadlines and prices that are twice those of your competitors who already use mobile backend as a service?
FOR MOBILE MARKETING EXPERTS
A complete tool kit
With a mobile backend, marketing experts can now meet their customers’ needs exactly: cms, ad server, positioning in stores, breakdown of usages among different devices (smartphone, tablet, etc.), geographic distribution, usage habits, data updates and mobile user profile qualification.
Simplified use
Management and analysis of the application is greatly simplified for marketing experts, thanks to a unique platform that manages all compatibility issues between devices and information systems.
ADVANTAGES OF MOBILE AS A SERVICE BACKEND 2.0
SECURITY
Your important information is secured by the filters of our backend Mobile
RELIABILITY
Regardless of the OS, your datas are managed by the MBaaS, the app has only a display function and collection of local information
ERGONOMICS
Develop your app cross-platform ( multi-OS) thanks to our intelligent interface
SAVING
Reduce costs and development time thanks to Mobile Backend and generic connectors (blogs, social networks, payments, e-commerce etc.)
MAINTENANCE
Automatic update of OS Mobile (SDK) connectors. Regular evolution of the "as a Service" platform
IOT
Enjoy all the benefits of our Mobile Backend 360 for your IOT project
MOBILE BACKEND TYPOLOGIES
PARTIAL MOBILE BACKEND
The Pure Players proposing a so-called “partial” Mobile Backend system are specialised in a specific function.
Having fewer technical constraints than content management, push notification and mobile analytics functions have boomed.
360° MOBILE BACKEND 1.0
Leading software publishers (IBM, SAP, Salesforce, etc.) were among the first to develop comprehensive (or 360°) Mobile Backend solutions. These are designed to cover all the connection requirements of their solutions with the apps.
They thus meet the exacting needs of their customers, mainly B2B or B2E, in terms of mobile applications.
360° MOBILE BACKEND 2.0
Mobile Backend 2.0 solutions were first introduced by start-ups, such as Apps Panel. This new generation of 360° backend systems satisfies new needs that the solutions proposed by larger publishers could not fulfil.
Independent, versatile 360° mobile backend 2.0 solutions cover a large range of B2C, B2B and B2E requirements.
Apps Panel is one of the few independent companies with expertise in the full range of app needs, offering a totally secure, scalable Mobile Backend 2.0 solution.
